If as a leader you are spending a lot of your time in efforts to convince people to do what you want them to do, you are probably wasting your words and your time.
You may be giving great evidence.
Your arguments might be solid and unbeatable.
But there is a subtle difference between convincing and persuading:
You convince people to think about something. But the only way you will get your people to think and do something will be by persuading them. By appealing to their will, moral sense, or emotions, you will enlist their commitment to action.
Think of the implication of this for your leadership. It doesn’t matter if your people are convinced that your idea is good if you haven’t persuade them to do something about it -- to collaborate in the project, to support you, to take action or improve on the execution.
As Seth Godin recently wrote:"It's much easier to persuade someone if they're already convinced, if they already know the facts. But it's impossible to change someone's mind merely by convincing them of your point."
Remember. . .
For people to take action, you need to engage both their brain and their emotions.
I can help you and the leaders that report to you be more effective and persuasive. To find out more, simply click here.
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